Newsletter platforms compared

SendHQ vs MailerLite for newsletters

MailerLite and SendHQ both send newsletters. They charge differently: MailerLite prices by the number of subscribers you keep, and SendHQ prices by the emails you send.

Start for $19 a monthSee SendHQ for newsletters

Price at every list size

Monthly list prices for a weekly newsletter, checked October 2026. MailerLite prices are for the plan named; confirm on their pricing page before you buy.
SubscribersEmails a monthMailerLiteSendHQDifference
1,0004,334$19† Comfort$19 Startersame
2,50010,834$33† Comfort$19 Starter$14 less
5,00021,667$49† Comfort$19 Starter$30 less
10,00043,334$89 Comfort$19 Starter$70 less
25,000108,334$179† Comfort$39 Scale$140 less

† Read from a dated third-party pricing table named in the sources, because the vendor's own page did not show list prices for every size. Confirm on the vendor's page before you buy.

MailerLite fees: Not stated on pricing or paid-newsletter pages; payments via Stripe. Paid subscriptions listed on Comfort.

MailerLite free plan: 250 active subscribers, 2,500 emails per 30 days, 2 seats, 3 automations, 3 forms, 1 landing page, 1 website (5 pages), 1 digital product. SendHQ has no free plan.

Where MailerLite does more

  • Website and landing page builder (10 on Comfort, unlimited on Power)
  • Automations (50 active on Comfort, unlimited on Power)
  • Sell digital products, paid newsletter subscriptions and bookings
  • Unlimited sending on Power

If any of these is central to how you grow, MailerLite is likely the better fit, and that is fine.

Where SendHQ fits better

  • You pay for what you send. 50,000 emails for $19 a month, however many subscribers you keep between issues.
  • Your own domain and inbox. Issues go out from your verified domain, and replies can land in a SendHQ inbox on that domain.
  • Built for developers and agents. The same lists and broadcasts work from the REST API, the CLI and an MCP server for Claude, ChatGPT and Cursor.
  • Consent and guardrails built in. Double opt-in forms, a consent basis on every import, automatic suppression and published pause rules.

Moving from MailerLite

  1. Subscribers > filter (active, unconfirmed, unsubscribed, bounced...) > select > Set columns > Actions > Export CSV / CSV for Excel. Admins only. Only visible columns are exported.
  2. In SendHQ, add and verify your sending domain.
  3. Create a list, then import the CSV with a consent basis such as "Subscribed to our newsletter on MailerLite".
  4. Write your issue with merge tags such as {{first_name | there}} and send it.

MailerLite exports columns such as email. SendHQ needs an email column and reads name, or first_name and last_name; other columns become custom fields you can use in merge tags.

New workspaces start at 100 emails a day and ramp up with healthy sending, so a large list's first issues go out over a few days.

Questions

Is SendHQ cheaper than MailerLite for a newsletter?

For a weekly newsletter to 10,000 subscribers, MailerLite lists $89 a month (Comfort) and SendHQ Starter Marketing is $19 a month for 50,000 emails, checked October 2026. SendHQ charges by emails sent, so the gap is largest for big lists sent weekly or less.

How do I move my subscribers from MailerLite to SendHQ?

Subscribers > filter (active, unconfirmed, unsubscribed, bounced...) > select > Set columns > Actions > Export CSV / CSV for Excel. Admins only. Only visible columns are exported. Then import the CSV into a SendHQ list with a consent basis such as 'Subscribed on our MailerLite newsletter', verify your sending domain, and send.

What does MailerLite do that SendHQ does not?

Website and landing page builder (10 on Comfort, unlimited on Power); Automations (50 active on Comfort, unlimited on Power); Sell digital products, paid newsletter subscriptions and bookings; Unlimited sending on Power.

Will my first issue go out to the whole list at once?

New SendHQ workspaces start at 100 emails a day and climb as healthy sending builds trust, up to 50,000 a day. A larger broadcast keeps sending as the limit allows, so plan the first issues of a large list over a few days.

Sources

Checked 2026-10-29. Prices change; tell us at /contact if one is out of date and we will correct it.